Archive for July, 2012

To your postcards !

Last news before summer holidays! We detected for you a new Smart phone application that will let you to send all your postcards without standing up from your bath towel.  No need to go through the door of a tobacconist not even to stand in a queue at the Post office to buy stamps! The Cardagram application lets you compose photo and message, then it takes responsibility for sending them to addressees.

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E-marketing according to YSL

The Yves Saint Laurent fashion house launches on the 20th of July its first eye-shadow pallet exclusively conceived for the web: “Devoted to fans”. Realized in partnership with Facebook which it takes back the color code, it will be sold on the brand page in limited edition (1650 exemplaries –700 in France- for sale until the 5th of September). The fashion house intends to establish a privileged relation with its fans, an approach that is part of a digital “user centric” vision as defined by Carla de Preval, YSL Beauty marketing and digital Manager. Thanks to the development of a mix marketing focused on the user, YSL seeks to distinguish itself from its competitors, by looking for the customers where they are, that’s to say on social networks.

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C-1 of Lit: the smart phone that drives

The LIT company presents the first vehicle with two electric wheels, which stability is equal to the one of a car. Indeed, wheels are electronically controlled by gyroscopes, what allows to the vehicle to keep its vertical height, even stationary. It’s a good way to combine speed and freedom of a motorbike and security of a car.

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Gerhard Richter: « Freedom doesn’t exist. Besides, I ignore what I could do with it ».

“I like everything that has no style: dictionaries, photographs, nature, myself and my paintings. It doesn’t deal with expressing a dogma in the artwork. Paintings that we can interpret and that have a meaning are bad paintings. Every painting is confusion, syllogism and aberration. It shows a limitlessness of aspects and dashes us our assurance since it shows us the object in its limitlessness, the plurality of its meanings and it doesn’t allow to express nor judgment neither opinion”.

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Adopt glasses in 100% biodegradable hairs

Studio Swine launches the first glasses collection made up of human hairs and bioresin. Azusa Murakami and Alexander Groves, designers and founders of Studio Swine, have noted that the UK imported an incredible amount of human hairs, costing 15 millions of pounds a year, in order to realize hair extensions. Thus, they decided to look into this endless raw material to use it differently.

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