In mid-April, Promostyl was invited along to the opening of the new flagship store of the brand, Scotch & Soda. This now marks the sixth store from the Dutch company – the latest occupying a decidedly loft-like, beautiful 180 sq m space across two floors on rue de Charonne in Paris.
Archive for April, 2013
With the release of the highly anticipated American blockbuster just around the corner, “The Great Gatsby” seems to have instilled a certain lightness and refinery on men’s ready-to-wear items, echoing styles of the Roaring Twenties. Construed through extremely fitted cuts, attention to detail and delicate colours borrowed from the female sartorial palette, the masculine wardrobe profits from this desire for sophistication with a significant renewal of colours, materials and multiple outfit parts to the men’s wardrobe.
ZooBeetle is the story of two sisters who have come together to create an entirely new concept. Passionate about the theme of voyage, they travel the world in search of trendy objects, accessories and decorations. Their discoveries are then sold on their e-shop.
Founded in 1840 in the Béarn region, Laulhère is the last remaining manufacturer of 100% French traditional berets.
For their new campaign of the ‘Free 5.0’ running shoes model, Nike breaks new ground by using holograms in their advert!
One of the biggest department stores in Japan, Isetan in Shinjuku, reopened in March 2013 after almost a year of renovations and remodeling.
Enter the new “it” style sandals for this summer: the rubber-grip shoe soles.
Following London, Stockholm and Copenhagen, the new sub-brand of H&M, & Other Stories, has just opened its doors in Paris at 277 rue Saint-Honoré.
The geek market never ceases to inspire entrepreneurs! Hong Kong company, AEGLO, has launched FLAXUS, a portable stylus worn around the wrist that is compatible with both smartphones and tablets.
After graduating from Central Saint Martins, Serbian designer, Roksanda Ilincic moved to London, where her mastery in colour quickly established her elegant, casual style seen in her collections.