This year the Parisian department store windows are heavily loaded with brands as usual, but with a digital twist.
Archive for 2014
Scotch Shrunk and Scotch R’Belle, the two Mini labels by Scotch & Soda have both launched a new eau de toilette.
“Writing isn’t speaking. It is being silent. It’s screaming silently. It is the opposite of cinema, the opposite of theater and other shows. Because a book is the unknown, it is night, it is closed, that’s it. The book walks towards its own destiny and that of its author, which is then destroyed by its publication: it is separate from them, the dream book, like youngest child, always loved the most.” Marguerite Duras ‘Write’ (1993)
Comeforbreakfast lives up to its name by developing fashion like creating a meal. Unsurprisingly, the ready to wear brand is Italian- created by Antonio Romano and Francesco Alagna. The latest collection is an opportunity to revisit their take on stylistic freedom by taking a less is more approach.
Riding on the ‘mantras’ trend, YOU TALKING TO ME are presenting customized typographic objects until the 31stDecember in their pop up stand at the BHV Marais.
For the Christmas festivities Vogue Paris have asked Office Neochrome to create wardrobes for Barbies in the style of iconic brands. The pictures perfectly reflect the universe of each brand with a touch of irony, they feature a different design and boast accessories that relate to the labels.
The duo of designers from Neochrome Nicolas and Samantha Lanteri have been given the task of creating the looks that represent the luxury brands chosen by the magazine.
After the 80s skateboard made by American brand Girl Skateboards, Atypical have now produced a 60’s skateboard. Atypicalis an independent label created by Italian skateboard enthusiasts.
Marcello Velho is a graphic artist living in England. His abstract compositions have featured on blogs in the last few months, but in particular I like the new stylized photo, shown below, mixing his tumblr style to iconic vintage furniture. His works are representative of the current trend of digital art, digital brushes strokes, his abstract compositions themselves are true punchy paintings!
Adidas shifts to all over quirky!
While giant psychedelic motifs were previously found in their collaborations with Jeremy Scott, the German brand has since launched its miZX flux app that allows you to customize your sneakers with photography. There is a real wave of macro/micro trends and photo prints that are challenging the urban-cleancodes of current sports wear.