Today, when anti-conformism is almost orthodox, creating odd socks seems a good idea. That’s the gamble that the Italian brand Oybo Untuned Socks has taken, the first business to have invested in the niche market. Whilst original, elegant, and stylish, these matching, but never identical socks, represent the desire of the wearers to not take themselves too seriously. Rockers, bankers, men, women, and even children: the socks are available in all sizes, for all fancy-free feet. C.L.