Archive for April, 2016
Brazilian brand, The Gourmet Tea, is known for it’s colourful boutiques and Sao Paulo’s Shop is certainly no exception. It was Architect and Town Planner Alan Chu who envisaged the outside open sales space that’s composed of a multitude of sliding, folding, and stackable panels. The space takes shape once the compartments are open. Counters and shelves come to life in a fun ‘Tetris style’ that covers just 25m2, a truly ingenious piece of merchandising to take note from.
With a pretty stand at Première Vision’s Made in France Exhibition, Pierre Vaux’s umbrellas caught our eye. Founded in 1920 by Pierre Vaux, the business was taken over by his wife and later developed by their son René Pierre in the 50s who extended its premises in Saint Claude by transforming the then boutique into an umbrella manufacturer.
France’s fashion ‘It Girl’ and her exclusive entourage have formed a fashion label, and we, in a desperate plea to be part of the gang, are pouncing.
To quote the Italian Designer and Artist Bruno Munari: « a designer is a planner with aesthetic sense ». Milk Design’s products respond perfectly to this design ideal: aesthetically pure, basic and thus practical objects.
Contrary to our dismay, the representation of beauty is evolving…or rather multiplying. Instagram and social networks in general have widened beauty’s boundaries and nearly all-creative fashion jobs such as make-up artists, stylists, hairdressers, photographers, etc. have opened up their universe to everyone’s watch. These artists now tell the stories of individuals, self-acceptance, and are accepting of a new definition of beauty. The magazine Beauty Papers, launched by Valerie Wickers and Maxime Leonard, wonderfully adapts exactly that.
Two things we took away from Première Vision’s Made in France exhibition last week: French labels, whilst guarding their quality trademark, are increasing influenced by different cultures and modern technology. One label we found to be the perfect example of this was Tô & Guy.
While televisions are moving over to HD, another evolution has reshaped their identity. In collaboration with Samsung, the TV has been rethought out by French designers Ronan and Erwan Bouroullec, who have imagined the television as a piece of furniture capable of integrating itself into any piece.
Pepsi and healthy: two words we’d only ever place ironically in the same sentence, or at least up until now. Pepsi’s latest concept, dubbed the Pepsi Light Dumbell, is exactly what it says on the tin…(light and rather dumb). Having teamed up with Almap BBDO, the brand has reshaped the standard zero-calorie drink’s 2L bottle into a less conventional 2kg free weight in a bid to encourage health living.
In amongst the search to discover the best prêt-à-porter SS16 collections to keep us cool in the welcome warmer temperatures, we discovered Tania George, the brand making “clothes for a cause”.