Archive for April, 2016

Tetris Retail

Brazilian brand, The Gourmet Tea, is known for it’s colourful boutiques and Sao Paulo’s Shop is certainly no exception. It was Architect and Town Planner Alan Chu who envisaged the outside open sales space that’s composed of a multitude of sliding, folding, and stackable panels. The space takes shape once the compartments are open. Counters and shelves come to life in a fun ‘Tetris style’ that covers just 25m2, a truly ingenious piece of merchandising to take note from.

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Parapluies VAUX, Made in France umbrellas

With a pretty stand at Première Vision’s Made in France Exhibition, Pierre Vaux’s umbrellas caught our eye. Founded in 1920 by Pierre Vaux, the business was taken over by his wife and later developed by their son René Pierre in the 50s who extended its premises in Saint Claude by transforming the then boutique into an umbrella manufacturer.

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Beauty Papers

Contrary to our dismay, the representation of beauty is evolving…or rather multiplying. Instagram and social networks in general have widened beauty’s boundaries and nearly all-creative fashion jobs such as make-up artists, stylists, hairdressers, photographers, etc. have opened up their universe to everyone’s watch. These artists now tell the stories of individuals, self-acceptance, and are accepting of a new definition of beauty. The magazine Beauty Papers, launched by Valerie Wickers and Maxime Leonard, wonderfully adapts exactly that.

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TÔ & GUY AT MADE IN FRANCE

Two things we took away from Première Vision’s Made in France exhibition last week: French labels, whilst guarding their quality trademark, are increasing influenced by different cultures and modern technology. One label we found to be the perfect example of this was Tô & Guy.

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Pepsi’s New Dumbbell Bottle

Pepsi and healthy: two words we’d only ever place ironically in the same sentence, or at least up until now. Pepsi’s latest concept, dubbed the Pepsi Light Dumbell, is exactly what it says on the tin…(light and rather dumb). Having teamed up with Almap BBDO, the brand has reshaped the standard zero-calorie drink’s 2L bottle into a less conventional 2kg free weight in a bid to encourage health living.

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