Archive for May, 2016

Rethinking our Trendbooks

At Promostyl, we are proud to be able to mark our Trendbooks with a Made in France label, right from fabric dye to the season’s silkscreen printed colour range. For the conception of our new books, we have collaborated with a family run Parisian workshop, situated just a few roads away from Place de la Republique in the 10th district. The area exudes traditional Paris, where craftsmen work in the shadow of big couture houses. The printers manipulate paper like they do fabric, using an artisan know-how mastered by a small team.

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HUS, THE CONCEPT STORE

The travelling concept store NOIR GAAZOL made a 2-day stop off at La Hus’ boutique, just a short walk from Paris’ Place de la République. In just a few months Noir Gaazol, a truck-boutique piloted by Antoine and Angela, has become the emblem of the European road trip, sharing its lifestyle on social media. The infallible eye of the tandem unearths the stylish and irresistible treasures for their community, Generation Y.

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Between the loft and the boudoir: the new Stackers boutiques

Stylist is opening The Stackers, an ephemeral concept store under a big glass roof of 1700m2, situated on Rue de Lappe  in Paris’ 11th district. The space will open about 30 days a year to present fresh new talents amongst the fashion industry plucked straight out of art, design and fashion school. Largely, the store will be selling a few micro-collections from these emerging designers.

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Small heels

Our latest Trendbooks talk about a hyperactive activewear market that’s encroaching upon traditional clothing and accessories sales. Nowadays, to the detriment of more delicate footwear, trainers are worn from day to night.

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Ilana Kohn Simplifies The Wardrobe

Based in New York, Ilana Kohn designs textiles and a clothing line. First and foremost an illustrator for the New Yorker, the New York Times and Kiehl’s, in 2011 Ilana started to imagine easy to wear, clean and classic clothing which focused on forms and colours. Now, using just 5 basic silhouettes, the collection is enriched with 5 variations of colour and materials that allow us to combine silhouettes and limits production.

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