While e-commerce continues to conquer the luxury market, some companies are seeking to reinvent the real life shopping experience using innovative technologies. Their aim? To centre their prestigious addresses less around purchasing and more around interaction, creating unique experiences within their boutiques.
Jeans that eliminate the need for anti-cellulite cream? Incredible but true, the French ready-to-wear label Un Jour Ailleurs has collaborated with textile company Solvay to develop jeans made of smart yarn that stimulates microcirculation and turns body heat into infra-red rays.
Named Apollo, the jeans help to make the skin firmer, softer and more elastic, all while reducing imperfections.
Clerici Tessuto, one of Italy’s leading textile manufacturers, presented its first eco-sustainable textile collection at the Première Vision Paris trade show. It features beautiful GOTS-certified (Global Organic Textile Standard), high-tech organic silk and wool fabrics.
Japanese fibre industry leader Asahi Kasei exhibited its new ROICA™ Premium Stretch fibre at the Filo exhibition in Milan. An elasticated fibre with excellent properties, ROICA is available in several ranges and boasts innovations that caused a sensation at the latest Italian yarn and fabric event.
Two years after their first collaboration, American outdoor clothing leader The North Face and iconic trainer brand Vans have once again joined forces to create a new collection, set to be released this winter. For the upcoming season, Supreme’s two historic partners have designed shoes that use The North Face’s innovative Scotchguard® technology.
When the architectural fashion of Glenn Martens, the highly creative founder of the Paris label Y/Project, meets the ethical luxury of Bruno Pieters, the result is a capsule collection of six pieces that are as desirable as they are responsible.
Who said that avant-garde fashion couldn’t concern itself with environmental issues? Certainly not Glenn Martens and Bruno Pieters, who have combined their talents and today launched Honest by Y/Project, a unisex capsule collection inspired by Marten’s iconic style, along with Pieter’s eco-friendly expertise.
Creating fabric using natural and recycled materials, according to the principles of circular economy? That is the challenge set out each year by Tintex, a company that has made eco-technology its defining feature.
Keen to produce environmentally friendly clothing, Carvico & Jersey Lomellina have developed a series of revolutionary fabrics, created entirely from recycled materials.
Swiss accessory brand QWSTION turned to the students of ECAL, a prestigious design school based in Lausanne, to produce a range of bags and accessories made from CottonShell, a new eco-friendly material that is both ultra-light and waterproof.
100% synthetic textile insulation with the same attributes as its natural counterpart? This is the promise made by PrimaLoft, the American leader in the manufacture of comfortable and innovative fibres.