ROICA ™ Premium Stretch fibre

Japanese fibre industry leader Asahi Kasei exhibited its new ROICA™ Premium Stretch fibre at the Filo exhibition in Milan. An elasticated fibre with excellent properties, ROICA is available in several ranges and boasts innovations that caused a sensation at the latest Italian yarn and fabric event.

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Rise of the Platform

Described by Vogue as the “new Stan Smiths”, platforms are back with a bang this season. This shoe comes in all sorts of shapes and styles, from flatforms and wedged sandals to block heels and raised trainers. Rihanna’s Fenty X Puma creepers, which came in an array of different colours and materials, were even awarded ‘Shoe of the Year’ in 2016 by Footwear News.

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The circus spirit of Summer 2017

We can judge the eccentric furs, call everything a bit too extravagant or simply unwearable, but it doesn’t matter becuase the collections of Arthur Arbesser, Molly Goddard and Marques Almeida brings us the liberating energy that we have been waiting for! The outfits are arrayed in bright colours, colourful, almost like fancy dress clothes; the circus spirit dominates and communicates its aspirations: to laugh and to play. As out of a magic trick, scarf knots bloom, tulle fabrics flourish, volumes are exaggerated, patterns are packed together. The whole of it forms a remarkable procession of gaiety and introduces the start of a beautiful year!

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New year, new wardrobe

Promostyl would like to wish a happy new year to you all, and remind you that with a new year comes a new fashion season, and therefore a new wardrobe. We look back at the Spring/Summer 17 catwalk shows and trends of last September to find out what we’ll be wearing this upcoming spring.

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Supersweet x moumi

From Karl Lagerfeld’s beloved Choupette to Charlotte Olympia’s cat-face slippers, our feline friends have always been prevalent in the fashion world. The clothing label Superweet x moumi even goes as far as to say that its designs have been completely inspired by cats. Designer Choltida Pekanan is the proud owner of Moumi, the famous cat who gave her the idea to launch the brand back in 2011. Her first collection consisted of simple t-shirts with cat-shaped prints of Moumi all over them, which immediately became a hit with cat lovers and owners alike. The brand has since evolved and now has seven different collections to its name, the latest being the AW 16-17 collection entitled “Fame”.

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Ferrari Concept: Season 2

Ferrari Concept is a young clothing brand that is licensed by the car manufacturer Ferrari, of whose image the label’s designer Paige Horinel likes to divert with irony. She kept the original Ferrari’s statement red because « wearing red is like wearing black but for the brave », as well as keeping the brand’s strong testosterone spirit. A futuristic vision of a “man-woman” combination.

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A fashion designer with a cause: Isabella Springmuhl Tejada

Last week the BBC published its list of a 100 inspirational and influential women for 2016. From a bullfighter who is one of only four women matadors in Spain, to a CEO of an Indian farm equipment company that is now the third largest tractor manufacturer in the world, these women come from all over the world and have all done equally magnificent things to land themselves on this powerful list.

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Party dressing: what to wear now

Once again dawning upon us, once again demanding our attention, once again reminding us that we need to go shopping: the party season is here. For the next few weeks we will (hopefully) be getting invitations to work-dos, elegant soirées or family dinners, and so it is time to find the perfect outfit for every pre or post Christmas occasion. A sparkly dress or statement skirt are always safe options, or if you want to stand out from the crowd there is always the trusty trouser suit, seen this month on various celebrities. Add a bag and a statement coat and you’re good to go, and so here are our favourite picks of the season.

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