Casely Hayford

The partnership formed by Joe Casely-Hayford and his son Charlie has for a long time confirmed its identity through a mixture of influences. Defenders of the chicness of London tailors, and amateurs of a terribly distinguished nonchalance, each season the originality of the duo brings a fresh and uncomplicated style to London Fashion Week!

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Janaïna Milheiro: A feathered affair

This February, Promostyl met up with Janaïna Milheiro at Première Vision’s Maison d’Exceptions, a fair dedicated to creativity and craftsmanship. Born in Rio de Janeiro and raised in Paris, Janaïna is an artisan textile designer whose work, since we spoke with her last in 2013, has formed the wings of Victoria Secret’s Angles, Valentino’s AW15/16 crowns, and the outer layer of Proenza Schouler’s SS16 stunning summer dresses…the latter being our personal favourite.

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Promostyl at the Paris Interfilière Tradeshow

The Interfilière tradeshow took place from 21 to 23 of January, with a growing number of international visitors coming to Paris this year, 14% more in fact than last year. Promostyl were at the tradeshow to present our A/W 17-18 Lingerie and Summer 18 trendbooks at the conferences and at our stall.

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The Messy Braid Trend

While the 90’s wave invites us to follow a clean, straight and sporty hair trend, another style is also on the rise. The messy braid trend continues to spread on Tumblr, from multiple plaits, sometimes fiercely tangled and backcombed, to dreadlocks and crazy hairstyles. Our hair follows the spirit of the times and this one is guided by an ethnic trend, made popular because of our love of nature and fresh air. Here we have gathered some hair-spiration images from our favourite Tumblrs!

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Tranoi Paris Men’s and Women’s Pre-collections: The return of the grunge trend

International fashion tradeshow Tranoi returned to the French capital last week, this time exhibiting men’s collections and women’s pre-collections at two prestigious locations, the Palais de la Bourse and the Carreau du Temple. When we went along to see what the talented, up-and-coming designers had to offer, we noticed that many of the clothes consisted of monochrome colours, rough leather and denim materials, flannel shirts and logo tees. Here is a selection of labels that seemed to have been influenced by grunge, urban and streetwear styles.

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Fashion week Paris: Louis Vuitton and Supreme

Paris’ Menswear Fashion Week ended with a bang last weekend with Lanvin’s slogan scarfs and Thom Browne’s bizarre, multi proportions bodysuits that reimagined the idea of the boring grey suit. However, it was Louis Vuitton and Supreme’s collection – which took place in the Jardin du Palais Royal on Thursday – that really stood out and caught our eye.

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