As the first month of the summer is synonymous with Gay Pride all around the world, ready-to-wear brands are outdoing each other in finding imaginative ways to fight for LGBTQ rights and indirectly win over new markets.
While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers.
With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference in the retail world on both a European and international scale.
Elisabet Urpi and Nacho Umpiérrez , a Spanish duo in business and in real life, joined their creative forces to offer unique and hand made pieces for those who want to wear little works of art in their everyday life. Born in 2010 and since then growing slowly but steadily, the brand has already thousands of fans and loyal customers from around the world.
A little-known designer with a unique surname, Magda Butrym sets out to conquer the French market by setting up shop in the chic setting of Le Bon Marché. Here’s a glimpse into a label in full expansion.
How do you inject life into a network of shops that is gradually being drowned by online sales and department stores? For French ready-to-wear brand IKKS, the answer is to offer unique products that serve to make retail trade stand out. Only available through retailers, the children’s collection Sorry For The Mess aims to reinvigorate in-store sales with an exclusive offer.
Winner of the Hyères Festival 2018, Dutch label Botter seduced the jury with an illuminated fashion proposal that embraces off-beat tailoring and inspired environmentalism.
Founded in Los Angeles in 2013 and currently being one of the most popular brands in men’s fashion, AMIRI is the namesake label of Mike Amiri, the Californian designer that is defining the iconic L.A. look through high quality fabrics and meticulous deconstruction techniques.
Highlighting the underestimated garments of the female wardrobe, Paris Georgia Basics defends a fashion with timeless appeal, resting less on the notion of style than that of fleeting tendencies.
Riding on the high of its explosive success, a fashion label with well-established mechanisms of digital influences disseminates creations that exude suggestive glamour against the backdrop of a reinvented business model.
PROMOSTYL ANALYSES THE CATWALK BY DESIGNER AND REVEALS THE INSPIRATIONS, HIGHLIGHTS THE KEY ELEMENTS OF THEIR COLLECTIONS.