How do you glamorise the act of purchasing? More than on pure sales, brands and shops are now focusing on the shopping experience, which is more effective in conveying brand image, prompting consumers to stay in-store for longer. Three examples of retail concepts that are taking a fresh look at points of sale.
In collaboration with the artist Sterling Ruby, the American brand Calvin Klein has opened a new French head office with an unmistakably avant-garde interior design.
An ambitious, futuristic and truly luminous project, this library in the Chinese city of Tianjin Binhai is just the first part of a district that will be entirely devoted to culture. It demonstrates the current ambition of the Chinese to position themselves among the world of culture and knowledge.
Clothing brand ‘The Arrivals’, creator of minimalist design pieces, opens three new stores in the United States in New York, Los Angeles and San Francisco.
The architects behind the project Bower and Lotte Van Velzen have used materials and a colour palette that match perfectly with the colours and shapes of the clothing, creating a unique, harmonious environment.
The Opening Ceremony store located between Soho and Chinatown in New York is already an essential part of the contemporary fashion scene, and is now trying its hand at design experimentation.
For his corner in the multi-brand store owned by Kenzo creative directors Carol Lim and Humberto Leon, the American designer Patrik Ervell chose to present his latest collection within a pink fibreglass installation, skilfully reconverting an industrial object into an unusual design piece.
Ever faithful to its minimalist design concept, the Swedish label has just inaugurated a boutique in the heart of the Italian fashion capital. Its stripped-down interior features an aesthetic that plays with both heritage and modernity.
Christian Halleröd has just created the new minimalist and ultra-graphic design for the Axel Arigato brand’s pop-up store in Stockholm’s shopping district.
The Japanese architects of the Schemata Architects studio have created a brand-new functional yet minimalist design for a Camper boutique in Tokyo. They are part of a global current design movement committed to exploring new ways of considering space, living and recycling: one that has brought forth a straightforward urban aesthetic. We developed the idea in the “Urban Rough” concept of the FRONT theme of our Autumn/Winter 18-19 Influences and Design book.
Combining luxury design and recycled materials, the new boutique CabAn in Kyoto is at the heart of a new architectural movement that is both innovative and militant.
Founded in New York in 2004 by the Thai-American fashion designer Thakoon Panichgul, the house of Thakoon opened its first store right at the heart of New York’s hip Soho neighbourhood last summer. A serene setting that blends a streamlined aesthetic with design-forward furniture in crude materials.