Evelyn & Bobbie is a Californian brand that promises to change the way we support our breasts. By introducing Everyday Bustier™, the newly founded and women-led start-up is aiming to create a bra that every woman feels great wearing it
Wearing a T-shirt has now become an ecological gesture: Italian start-up Kloters has just launched RepAir, a T-shirt designed to eliminate air pollution. Entirely produced in Italy, the RepAir T-shirt is able to eliminate the equivalent amount of pollution that two cars emit in one year, thanks to The Breath technology, which is capable of capturing polluting elements.
Paul & Shark, the world known and family owned company based in Italy, is the epitome of Italian elegance and style. For Spring/Summer 18-19 season, an innovative project is introduced in order to prove that Paul & Shark is committed in creating garments for the future. It is called the Sharkhub Project!
Levi’s celebrates the 145th anniversary of its star jeans while opting for full digitisation of its manufacturing process
The leader in the world of denim is undergoing a transformation. American jeans label Levi’s, whose sales are currently booming (+19% in Europe in 2017), is in the process of completely rethinking its manufacturing process. At the same time as celebrating 145 years of its star model, the 501, the brand looks to the future with digitalisation.
Bolt Threads, a materials innovation company based in California, is aiming to change our perception about leather by introducing Mylo™, the first leather-like commercially viable material grown from mycelium. The goal? To reduce the long-term environmental impact of one of the most polluting industries on the planet, and contribute to the creation of a more sustainable world.
If you were wondering what Nike’s next innovation will be, you should meet Flyknit 360 the new, 3D printed sneaker that is about to change the way we run! Inspired by the common runner feedback, Flyknit is a shoe with the qualities of a sock.
When 60 years ago, LYCRA®, a brand owned by INVISTA, invented a stretchy and versatile fiber that can be used across every garment category, a revolution took place within the fashion industry as comfort, fit and flexibility entered our everyday lives and redefined how clothing feels.
Presented last month at Kingpins Denim Show in Amsterdam, LYCRA T400 is the new fiber invented by INVISTA.
Fibres with thermal, flame-resistant and electricity-conducting properties: Litrax’s three textile innovations
At the latest ISPO in Beijing, China, the Swiss textile manufacturer Litrax presented three innovations that will revolutionise textile manufacture on a global scale. Three smart new fibres, L2, L14 and L11, attracted the attention of the brands and companies present at this trade fair dedicated to sports.
Luxury socks made with respect for the environment? These were the surprising gift offered to guests of the latest Stella McCartney fashion show during Paris Fashion Week.
In an age when the image is king, when everything is broadcast almost instantaneously on social media, what is the relevance of a fashion show? Its function has radically changed over the past five years: it has become an occasion for a brand to enjoy this moment in the spotlight to show how ahead it is of its competitors. This season, this demonstration was given in the realm of technology.