Matthew Miller and Bodice, winners of the 2017/2018 International Woolmark Prize

Designed to support young creation, the Woolmark Prize this year went to Matthew Miller and Bodice, two innovative brands that combine aesthetics and functionality.

Woolmark PrizeSelected by PROMOSTYL

Matthew Miller ou le pragmatisme de la mode

He showed a good combination between innovation, commercial viability and pieces which will be worn by men on the street.’ It was in these terms that Emanuele Farneti, editor-in-chief of Vogue Italia and member of the Woolmark Prize jury, explained British designer Matthew Miller’s victory in the menswear category. And for good reason – inspired by designer and philosopher Dieter Rams, his collection is a series of multifunctional clothing capable of adjusting to the environment in which it is worn.

Woolmark PrizeSelected by PROMOSTYL

The designer thus developed new wool-based products, including water-resistant fabrics, but also new fastening methods using recycled materials. “This prize is incredible, it’s a dream come true”, declared Matthew Miller.

Woolmark PrizeSelected by PROMOSTYL

Bodice Studios, entre tradition et modernité

In the womenswear category, it was Ruchika Sachdeva and her brand Bodice Studio that won the Woolmark Prize. Combining traditional Indian weaving techniques and innovative methods of recycling textile fibres, the brand brought up the thorny issue of waste produced by the textile industry.

Woolmark PrizeSelected by PROMOSTYL

Working with Australian merino wool dyed using natural colourings from central India, the young woman showed that it is possible to produce contemporary fashion that captures modern aesthetics, while respecting both the environment and the artisans that contribute to the manufacturing of the garment. “This prize is a huge opportunity to expand on what I do and keep doing it” she declared.

Woolmark PrizeSelected by PROMOSTYL

Woolmark PrizeSelected by PROMOSTYL

The winners were awarded their Woolmark Prizes at the latest Pitti Uomo in Florence and will receive 200,000 dollars each to help support the development of their businesses, plus mentoring for one year.

Woolmark PrizeSelected by PROMOSTYL

Woolmark PrizeSelected by PROMOSTYL