Musier, the new 100% digital French brand created by Adenorah
After Jeanne Damas, it’s now the turn of influencer Anne Laure Mais, aka Adenorah, to launch her own brand, inspired by her signature ultra-Parisian wardrobe.
Musier, a Parisian story
“You are my muses, Musier is our story”. It was with these manifesto-style words that the eShop of the 100% digital ready-to-wear brand Musier opened in early April. Romantic blouses with suggestive necklines, feminine wrap dresses, elegant accessories and simple yet stunning jeans: the pieces of this first spring-inspired collection herald a label with a truly Parisian identity, brimming with effortless confidence and urban lifestyle.
In addition to the label’s modern stylistic inspiration, Musier also promotes quality tailoring, producing its collections in workshops based in the French capital. In terms of materials, Musier designs favour silk, cotton and viscose. What makes the brand’s collections of essentials even more desirable is that they seem to have been specifically designed to look great on Instagram, in the style of Rouje or Sézane.
Musier, from blogger to fashion designer
And for good reason: behind this new, ‘business model 3.0’ label, is Anne Laure Mais, aka Adenorah, a Biarritz-born influencer with 410,000 followers, who has already demonstrated her creativity through one-off collaborations with Jonak and Léon & Harper. “There is a muse in each and every one of us and I hope that my collections will be able to reveal it!” explains the young women, who started her blog in 2009.
Moreover, Musier does not hide its stylistic vocation: to enable millennials to borrow the looks of the instagrammers and other influencers who have soared to online fame. “More than a brand, Musier reflects the new generation of connected and inspired muses, we all want to look like”, declares the brand website. When Instagram’s girl next door becomes a fashion icon, we wouldn’t expect anything less.