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TRENDS
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TrendS
Bread and Butter – January 2008
REPORT
Denim
Trends :
Forest / U.S. Lumberjack / Grunge / Peace / Equestrian / Army / Unisex
Colors :
Raw Blue / Used Blue / Red / Royal Blue-Turquoise / Pine Khaki / Khakis / Violet / Greyish Violet / Black / Forest Browns / Animal Skins / Washed Green / Washed Primary Yellow.
Key-Products:
- The fun two-tone or classic checked lumberjack shirt (across all brands)
- Flat raw or used denim, simplified workwear
- Slim cargo pants (new at G-star) or simple slim colored denim (Violet - Turquoise - Washed - Primary washed yellow)
Additional Info:
- Stars just love denim: Lou Doillon's "Lee Cooper" design, Cameron Diaz poses for "de puta madre", top model Daria poses for Pépé, Pete Doherty and Amy Winehouse wear "Gio-gio"
- 4 types of denim: raw, used, colored or coated
Sport and Street
Trends : 90s Skate Grunge / Ethnic tektonik / U.S. Lumberjack / 80's colorful
Colors:
- Forest Grunge: browns, khakis, pine greens
- Teck-ethnic: red, pink, yellow, violet (key color), turquoise (key color)
Key-Products :
- Checked shirt in fun colors
- Short down jacket with XL fur collar
- 80s sneakers or skater sneakers with various prints and fabrics (checks / patent / gilded / crackled) or solid-colored fur-lined suede with Native American detail (Vans, Converse)
- Sweatshirt with ethno-tecktonik all-over print
- Short-sleeve t-shirts for the winter: as worn by our grunge idols / geometric ethnic prints, colorful, crackle, snakeskin, Smurf...
Additional Info:
- Knitwear is scarce, some ethno-80s knitwear styles by B.Willhem ("Coogie" hip hop brand)
- Hip Hop brands are not as popular as they have been.
Trends :
Forest / U.S. Lumberjack / Grunge / Peace / Equestrian / Army / Unisex
Colors :
Raw Blue / Used Blue / Red / Royal Blue-Turquoise / Pine Khaki / Khakis / Violet / Greyish Violet / Black / Forest Browns / Animal Skins / Washed Green / Washed Primary Yellow.
Key-Products:
- The fun two-tone or classic checked lumberjack shirt (across all brands)
- Flat raw or used denim, simplified workwear
- Slim cargo pants (new at G-star) or simple slim colored denim (Violet - Turquoise - Washed - Primary washed yellow)
Additional Info:
- Stars just love denim: Lou Doillon's "Lee Cooper" design, Cameron Diaz poses for "de puta madre", top model Daria poses for Pépé, Pete Doherty and Amy Winehouse wear "Gio-gio"
- 4 types of denim: raw, used, colored or coated
Sport and Street
Trends : 90s Skate Grunge / Ethnic tektonik / U.S. Lumberjack / 80's colorful
Colors:
- Forest Grunge: browns, khakis, pine greens
- Teck-ethnic: red, pink, yellow, violet (key color), turquoise (key color)
Key-Products :
- Checked shirt in fun colors
- Short down jacket with XL fur collar
- 80s sneakers or skater sneakers with various prints and fabrics (checks / patent / gilded / crackled) or solid-colored fur-lined suede with Native American detail (Vans, Converse)
- Sweatshirt with ethno-tecktonik all-over print
- Short-sleeve t-shirts for the winter: as worn by our grunge idols / geometric ethnic prints, colorful, crackle, snakeskin, Smurf...
Additional Info:
- Knitwear is scarce, some ethno-80s knitwear styles by B.Willhem ("Coogie" hip hop brand)
- Hip Hop brands are not as popular as they have been.
Superior
Superior is a section of the tradeshow devoted to high-end ready-to-wear brands, such as K by Karl Lagerfeld, Kors by Mickael Kors,
C Klein shoes, Ed Hardy and Paul & Joe Sisters. Slimline specialists "Hells Bells" and "Dr Denim" (sold at Noir Kennedy in Paris) could also be found in this section, rather than the denim area.
Additional Info:
The L.A. "it" brand "Ed Hardy" had an entire floor with 15 stands featuring denim, scarves, swimwear, t-shirts, caps, etc. The brand aims to differentiate itself from other "it" brands with over-the-top, "so L.A." elements throughout the collection.