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JUNIOR TRENDBOOK
IT EXPLORES THE COMPLEX AND DYNAMIC FASHION OF THE 14-25 YEARS OLD MARKET AND OFFERS CONCRETE CREATIVE PATHS
For this market, it is the notion of “tribes” that prevails.
They are defined through an attitude, dress code, musical or cultural
choices. These “tribes”, allow the 14-24 year olds to
establish their own identities and differentiate themselves from the
world of children.
Published in English and French with a Japanese summary, the Junior
book targets more a ”state of mind” than a precise age
group.
PUBLICATION DATES OF TRENDBOOKS
Winter 08/09: May 2007
Summer 09: November 2007
