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JUNIOR TRENDBOOK
CONSUMERS ORGANISED IN "TRIBES"
The 14-25 year olds create their identities; They make their choices
around music and its influence throughout the youth culture. Rock,
techno, grunge, gothic, just to name a few, they all define a fashion
universe.
The Junior book make sense of these “tribe attitudes”
and proposes silhouettes, looks, wears, and complementary color flat
drawings for each theme; It also proposes cosmetics ideas, that are
essential fashion elements at that age.
