Botter, tailoring at the service of the environment
Winner of the Hyères Festival 2018, Dutch label Botter seduced the jury with an illuminated fashion proposal that embraces off-beat tailoring and inspired environmentalism.
Formal wear par excellence, solemn male tailoring now seems to be on the decline. At least, this is the new fashion paradigm advocated by Botter, laureate of the latest Hyères Fashion Festival, as it sets about radically changing the codes of the male suit. Unstructured, reformed and colourful: the label’s ‘Fish or fight’ collection ostentatiously plays with traditional standards of elegance, doubling them up with efficient streetwear energy and second-degree gimmicks, all with a stunning dexterity. In short, a fashion with inventiveness facetious that draws its inspiration from young and explosive Caribbean style.
Originally from the island of Curaçao, the label’s founder Rushemy Botter wanted to celebrate his cultural heritage at the same time as exploring his vision of the contemporary world, shaped by his exile in Europe and studies at Amsterdam Fashion Institute. A bias that he shares with partner Lisi Herrebrugh, a former student of the Antwerp Academy and the second half of this new triumphant label.
A fashion for creative activism
“We wanted something energetic and elegant at the same time, but also easy to wear. We took our inspiration from fisherman, who wake up early in the morning to catch fish. They carry their nets, which gives them a poetic feel. We wanted to give a voice to these people who don’t have one,” explains Rushemy Botter on the Fashion Network website. Because, behind its fun yet sharp style, Botter claims a creative and committed approach, naturally falling into the precepts of sustainable development.
Indeed, currently based in Antwerp, the duo behind the label defend an environmentalist discourse, denouncing, among other things, the effects of industrial fishing on the local economic fabric and sea life of the Caribbean. A way for the two creators to make sense of their stylistic work, as they all too often see clothing stripped of any story.