Consulting
Branding / Positioning
Consulting
Branding / Positioning
MARKET POSITIONING - BRAND IDENTITY - PRODUCT SEGMENTATION
This service offers you to position or reposition a brand within a market environment, define its identity, reinforce or create its storytelling and segment the product offer.
After studying your activities, we propose 3 development phases:
I. MARKET POSITIONING
Integrate the brand in a competitive environment and position it according to the targeted consumers.
II. BRAND IDENTITY
Examine and build the external and internal emotional facets, allowing our clients to define their brand, emphasizing its differentiation.
This approach guarantees the coherence of the brand and strengthens its image in the market.
III. PRODUCT SEGMENTATION
The objective is to create a product offer in line with the identity of the brand, its positioning and its consumer targets.
PROMOSTYL proposes to create a style guide in line with your brand's DNA and allowing you to structure your offer or lines.