To position or reposition a brand within a given market context, defining its brand identity, creating cohesive brand storytelling and segmenting the product offer
MARKET POSITIONING – BRAND IDENTITY
A mapping to illustrate the current climate that the brand is operating in, the competitive landscape and to advise, according to future consumer target, its new positioning.
To review and build the external and internal emotional facets, allowing our clients to define their brand, highlighting the brand’s differentiation.
This approach ensures cohesive brand storytelling and strengthens the brand image in the market.
The aim is to create a product offer in line with the brand identity, market positioning and consumer target. To achieve that step PROMOSTYL create a style guide allowing our Clients to structure their offer, to understand the goal of each line and to align with their brand DNA.