The clothing brand Wellsky reveals a new store with a futuristic decor

The clothing brand Wellsky has opened a new store in Hangzhou, China. Designed by the Xian Xiang Design studio, the store interior plays on the contrast between a futuristic aesthetic and softer, warmer decorative elements, reminiscent of the “Glamorous Wellness” concept in the SOUL Theme, in the SS20 Influences & Design Trendbook.

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Delvaux opens a majestic store in a manor in Brussels

Delvaux, the oldest luxury leather goods brand in the world founded in Belgium in 1829, has opened “Le 27”, a new store designed by the Milanese studio Vudafieri-Saverino Partners. “Le 27” has been established in a manor on boulevard de Waterloo in Brussels and is much more than a mere store: it’s a unique space that combines the know-how of Delvaux’s collections with the beauty of the greatest Belgian design objects, paintings and ceramics.

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Homecore opens a colourful pop-up store on the Champs-Élysées

While awaiting its announced collaboration with the rapper Kekra, which will be released in 2019, the legendary streetwear brand Homecore has opened a colourful graphic pop-up store on the Champs-Élysées in Paris. Designed by the studio Malka Architecture, the venue showcases solid blocks of colour that reference graffiti and the brand’s street roots, as well as its values extolling a fun and joyful attitude.

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The highly Instagrammable concept store designed by Pewter X Culdesac

Culdesac’s designers have created an ultra-graphic and above all very “Instagrammable” space for the concept store for the Pewter brand, which specialises in selling sports equipment. This new space right at the heart of Valencia, entirely decorated in neon lights, with a concrete floor and visible pipes, seems to be an extension of the urban landscape and hopes to appeal to connected young people from the millennial generation.

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HeyShop explores the limits of online and offline commerce

By collecting data on our everyday behaviour, technologies end up knowing us better than ourselves. Following the example of Style Check, mentioned in the AW20-21 Influences Trendbook (page 7), DayLab studio has just completed the interior of the “HeyShop” store in Shanghai, China. Relying on both online and offline commerce resources, HeyShop offers a unique shopping experience in a space with a minimalist and futuristic décor. Continue reading “HeyShop explores the limits of online and offline commerce”

A new showroom for Bally in Milan

Bally is opening a new chapter with its showroom in Milan. The Swiss luxury footwear brand has an impressive showroom of over 2,400 square metres on four levels with a masterful décor worthy of the most beautiful theatres. 

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A mushroom planter decorates Olderbrother’s store

The clothing brand Olderbrother has designed an unusual décor for its Los Angeles store in California and has had the great idea of placing enormous containers filled with mushrooms at the centre. They more than just adding a touch of greenery to the space, above all, these mushrooms are a symbol of the brand’s unique dyeing and production techniques.

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Eduard Eremchuk’s design for the Like Shop showroom blurs artistic boundaries

For the Like Shop concept store in Rostov-sur-le-Don in Russia, young architect and interior designer Eduard Eremchuk has dreamt up an original decor with yellow walls and changing rooms in pink fur. The place echoes the work of artist James Turell and famous designer Alexander McQueen and is sure to be heavily featured on Instagram.

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