Gina Tricot, the Swedish brand we can’t stop talking about
While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers.
With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference in the retail world on both a European and international scale.
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Expect the Unexpected, a line of care products designed especially for millennials
Fans of social networks, inclusive, demanding, on a constant search for authenticity and sensitive to the concept of community: millennials have completely redesigned the consumer identikit, and nowhere more than in the beauty sector.
To meet these new demands, Spanish manufacturer Lipotec has just created Expect the Unexpected, seven innovative cosmetic formulations packed with active ingredients designed especially for millennials.
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Perfume reinvents itself
An essential element of feminine vanity, perfume extricates itself from the traditional bottle to become an object of desire and even a symbol of a luxury industry that is gaining awareness of environmental issues. Here’s how…
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Eliurpi: Handcrafted Creations Made In Barcelona
Elisabet Urpi and Nacho Umpiérrez , a Spanish duo in business and in real life, joined their creative forces to offer unique and hand made pieces for those who want to wear little works of art in their everyday life. Born in 2010 and since then growing slowly but steadily, the brand has already thousands of fans and loyal customers from around the world.
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Kloters designs a T-shirt that purifies the atmosphere
Wearing a T-shirt has now become an ecological gesture: Italian start-up Kloters has just launched RepAir, a T-shirt designed to eliminate air pollution. Entirely produced in Italy, the RepAir T-shirt is able to eliminate the equivalent amount of pollution that two cars emit in one year, thanks to The Breath technology, which is capable of capturing polluting elements.
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Sharkhub: Paul & Shark’s Project for Technical Performance
Paul & Shark, the world known and family owned company based in Italy, is the epitome of Italian elegance and style. For Spring/Summer 18-19 season, an innovative project is introduced in order to prove that Paul & Shark is committed in creating garments for the future. It is called the Sharkhub Project!
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Magda Butrym: Polish fashion from Warsaw to Paris
A little-known designer with a unique surname, Magda Butrym sets out to conquer the French market by setting up shop in the chic setting of Le Bon Marché. Here’s a glimpse into a label in full expansion.
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Sorry For The Mess, the IKKS children’s collection reserved for retailers
How do you inject life into a network of shops that is gradually being drowned by online sales and department stores? For French ready-to-wear brand IKKS, the answer is to offer unique products that serve to make retail trade stand out. Only available through retailers, the children’s collection Sorry For The Mess aims to reinvigorate in-store sales with an exclusive offer.
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Levi’s celebrates the 145th anniversary of its star jeans while opting for full digitisation of its manufacturing process
The leader in the world of denim is undergoing a transformation. American jeans label Levi’s, whose sales are currently booming (+19% in Europe in 2017), is in the process of completely rethinking its manufacturing process. At the same time as celebrating 145 years of its star model, the 501, the brand looks to the future with digitalisation.
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Botter, tailoring at the service of the environment
Winner of the Hyères Festival 2018, Dutch label Botter seduced the jury with an illuminated fashion proposal that embraces off-beat tailoring and inspired environmentalism.
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