SHANGHAI FASHION WEEK WOMENSWEAR SS19: THE BRANDS TO KNOW

As a talent spotter and expert in new trends, Promostyl comments on and analyses the latest shows presented by young Chinese designers during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence. Sigue leyendo

MOLLI, THE BRAND THAT’S REINVENTING KNITWEAR

Created over 130 years ago, the Molli brand is getting a makeover! After childrenswear, the Swiss label is now revealing refined and timeless women’s collections.

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Rains, the brand that makes us love rainwear

Drawing its inspiration from the Danish minimalism in which it is rooted, the label Rains is elegantly redefining the codes of rainwear, turning it into a starting point for a highly desirable wardrobe.

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ETHICAL EVENINGWEAR FROM MOTHER OF PEARL

What do you think about celebrating the approaching new year wearing an ethical dress? With a modern elegance, Mother Of Pearl has designed an eco-friendly eveningwear collection. A great way to start the new year off on the right foot!

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WANBING HUANG, FASHION METAPHYSICS

Poetic ready-to-wear for women, Wanbing Huang’s fashion makes a striking impression with its dreamlike fabrics, real stylistic metaphors inspired by personal themes, social questions or natural elements.

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The third edition of the Forum de la Mode: at the heart of a human approach, digital and creativity.

On 7 November 2018, Promostyl was present at the French Ministry of Economy and Finance for the Forum de la Mode, an annual event for the fashion and textile industry for the third consecutive time in partnership with the Ministry of Culture.

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SHANGHAI FASHION WEEK, THE OTHER EPICENTRE OF CONTEMPORARY FASHION

On the hunt for new talent, Promostyl has decided to highlight the work of young Chinese designers who attracted our attention at the shows and presentations during the latest Shanghai Fashion Week for the SS19 collection.

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STORY MFG: THE STREETWEAR THAT RESPECTS MOTHER NATURE

Unisex urban fashion that falls in line with sustainable development principles while boasting an ultra-hip reputation? This is the wild gamble pulled off by Story MFG, whose duo manages to reconcile nature and ready-to-wear.

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STEVIE MAY, BOHEMIAN LUXURY MADE IN AUSTRALIA

It all started in Byron Bay, just a few kilometres from Brisbane. It was on the heavenly beaches of Western Australia that the Stevie May label was born in 2015, a brand with a sophisticated Bohemian aesthetic that combines sixties-inspired nonchalance with refined elegance.

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LIVY, THE UP-AND-COMING LINGERIE LINE FROM PARIS

Paris – Los Angeles – New York. It is via this inspirational urban triptych that Lisa Chavy, creative director of Undiz, last year launched Livy, a high-end lingerie label with ultra-desirable silhouettes. One year later, the brand successfully blows out its first birthday candle.

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