Ethical, vintage men’s fashion by Kidur

The Kidur brand was founded more than 90 years ago, and is making a comeback today! The French label with its timeless casual pieces is introducing ethical, must-have basics for men.

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Authentic craftsmanship, made in France

Friends Juste Lucain Husseau and René Moynaton founded a small weaving workshop in 1927 which they simply named Husseau-Moynaton. Four weaving looms became twenty, and the French factory grew quickly and began to create its own patterns and colours. Thanks to increasing output, the factory went on to specialise in making workwear… Husseau-Moynaton became Kidur.

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In the 80s, textile imports started to appear and marked the end of the workshop’s activity… until 2018, when Gauthier Borsarello took over the reins of production. The vintage enthusiast is combining traditional craftsmanship and modernity to bring the iconic Kidur pieces up to date with style!

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2018: Kidur is reborn!

Jackets, checked shirts, sweatshirts, coats with tailored collars… Gauthier Borsarello delves into the Kidur archives, to present a vintage-inspired collection designed for men. With an authentic and modern approach, the designer gives a new look to, among others, the Work Shirt, the famous lumberjack shirt, which he takes a fresh look at, from every angle.

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With copper-coloured popper buttons, functional pockets and unprocessed materials… the artistic director brilliantly makes the Kidur DNA his own and reimagines the city worker look, 2018 style.

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With a meticulous selection of raw materials, Gauthier Borsarello creates quality basics, which stand the test of time. Ultra-soft flannel, 100% cotton hessian, comfortable fleece-lined fabric, hard-wearing Japanese fabric… the brand focuses on natural fibres and is committed to the eco-friendly movement. We aim to keep the production process as short as possible, with no middle man between the factory and the consumer.

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Now we’ve looked at men’s fashion, tomorrow we’ll tell you about Dagny and The Maiyet Collective, two other ethical brands, this time designed for women. Just to keep things fair!