Expect the Unexpected, a line of care products designed especially for millennials
Fans of social networks, inclusive, demanding, on a constant search for authenticity and sensitive to the concept of community: millennials have completely redesigned the consumer identikit, and nowhere more than in the beauty sector.
To meet these new demands, Spanish manufacturer Lipotec has just created Expect the Unexpected, seven innovative cosmetic formulations packed with active ingredients designed especially for millennials.
Iced lotions, transforming gels and luminous creams
The first of the seven Expect the Unexpected creations is a face lotion that is stored in the fridge: the Acai Berry Smoothie Facial Lotion, which has the texture of a fruit smoothie, has been created as a sort of energetic, toning breakfast for the skin.
It is followed by two new gels: a gel-to-oil mask, applied as a gel that then turns into a deeply nourishing oily film, and the Dewy Hydrating Clear Facial Cream, a purifying gel that becomes a moisturising cream upon application.
And let’s not forget the selfie special: the Radiant Tone-up Facial Cream illuminates the face for an optimally photogenic look.
Three body products
Expect the Unexpected also offers three body products: In-Shower Bubble Gum Body Cream, complete with a retro scent and nourishing properties, Sprayable Cleansing Gel for body and hair, ideal for travelling, which cleanses skin and hair without leaving any residue (and without having to use water), and finally Frosty Bounce Hair Wax, a gel for genderless hair that is suitable for both men and women.