Gina Tricot, the Swedish brand we can’t stop talking about

While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers.

With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference in the retail world on both a European and international scale.

Ginat Tricot
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Ginat Tricot
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On-trend clothing and accessories

While fashion has drawn its inspiration from sportswear for several seasons, for Spring-Summer 2018 it now seems to be gradually returning to a more romantic, feminine style. Think dresses with low necklines, bare shoulders, embroidered tops, wicker baskets and a medley of floral prints.

Ginat Tricot
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Ginat Tricot
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Simply browse the Gina Tricot website for a couple of minutes to see how perfectly the brand’s online offer fits in with current trends, offering a wide selection of well-cut and fashionable clothes and accessories.

Founded in 1997, Gina Tricot, which already has more than 180 stores worldwide, has become a reference brand in Sweden, especially thanks to the support of influencers such as Hanna Stefansson and Emili Sindlev, who don’t hesitate to show off full-on Ginat Tricot looks on their Instagram accounts.

Ginat Tricot
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Accessible pricing

Beyond offering trendy clothing, the real strength of Gina Tricot is the accessibility of its pricing. Few pieces exceed a price tag of 50 euros and are likely to attract a young clientèle in search of fashionable but affordable pieces.

Ginat Tricot
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Ginat Tricot
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Gina Tricot’s economic model is based on a simple equation: renew the offer as often as possible and offer clothing at very competitive prices in order to create favourites and encourage spontaneous purchases.

Ginat Tricot
Selected by PROMOSTYL
Ginat Tricot
Selected by PROMOSTYL