Goop opens a new pop-up store in London

Goop, the lifestyle brand founded by the actress Gwyneth Paltrow, has just launched a new pop-up store in London’s Notting Hill district. In a calm and peaceful setting that reflects the brand’s values, Goop displays its latest line of clothing, fragrances and beauty products.

Goop
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Goop
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Goop: a global lifestyle brand

When Gwyneth Paltrow launched Goop in 2008, the brand quickly became a benchmark in the trendy wellness sector in California and then the whole world. It all began with a simple weekly newsletter sent by the actress from her kitchen, then a blog, where she reveals her natural and alternative well-being methods.

Advocating a return to simplicity and the pursuit of balance in all areas of life, such as travel, sport, food and relationships with others, Goop offers a truly comprehensive healthy lifestyle.

Goop
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Goop
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This has been extended to include a line of fragrances, limited-edition clothes, vitamin regimens and above all a skincare line based on natural ingredients under the name of Goop.

Goop
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Goop
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A pop-up right at the heart of London

Goop turned to designer Fran Hickman for the brand new pop-up store in Notting Hill, who has created a space that reflects the brand’s world. The pop-up store blends objects inspired by streamlined Californian design with plants and natural materials in soft, plain shades.

Goop
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Goop
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Goop
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The designer has used local materials to build this new modern wellness temple, like a haven of peace nestled in this otherwise bustling area of London.

Goop
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Goop
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