Created in 1966, Promostyl was a pioneer in the textile industry, accompanying weavers and button makers in the conquest for new opportunities in the ready-to-wear market.

During this time, this young style office invented products that were becoming essential for creators and manufacturers: Trendbooks.

Following this success, Promostyl was the first office to grow internationally: New York and Tokyo.


In the 80s, through analyzing socio-cultural influences, which represent the cultural expression of an era, its mood and its lifestyle, fresh thinking was born.

Promostyl became a pioneer in detecting sociocultural trends

After predicting the sportswear revolution, Promostyl was the first to announce the crossover of ecology in fashion and thus created the Ecostyle Trendbooks.


In the 90s, marketing and advertising strongly impacted the industry. Promostyl created new consulting services which fueled its development.

Consequently, it carried out numerous studies on the impact of the Baby-Boomers generation.


In 2000, Promostyl was the first trend agency to open a branch in China.

Today, faced with the rapid evolution of trends and the arrival of new products & services, Promostyl is now, more than ever, a source of inspiration for the global market.

With its longstanding expertise in forecasting, Promostyl is always in tune with the ever-changing socio-cultural context.