The new Acne Studios boutique in Los Angeles

Accustomed to settings with a conceptual interior design, Acne Studios has just opened a second LA address in West Hollywood with all the appearance of an art gallery. Here’s the low-down.

Acne Studios
Selected by PROMOSTYL
Californian architecture revisited

After opening an initial temple of cool in central LA in 2013, it is in West Hollywood on the iconic Melrose Avenue that the Swedish label has just opened its new boutique, in the heart of the trendy epicentre of this American metropolis.

Acne Studios
Selected by PROMOSTYL
Acne Studios
Selected by PROMOSTYL

Staying true to its modernist inspirations, this time Acne Studios has opted for a 250-m² space with all the codes of an art gallery, complete with minimalist architecture. Featuring two monumental window displays, the pavilion-style building fits with disconcerting ease into the urban Californian landscape, mixing fifties accents with solid design culture.

Acne Studios
Selected by PROMOSTYL
Part concept store, part art gallery

A bias deliberately imbued with artistic references that can also be found inside the boutique. Raw concrete flooring and walls stand against an acidic pastel yellow ceiling, complemented by indoor furniture made primarily of metal and steel. The highlight of this space with its clean aesthetic is the abstract sculpture made especially for Acne Studios by artist Daniel Silver that serves as a focal point for the flagship store.

Acne Studios
Selected by PROMOSTYL

However, Silver is not the only name to have contributed to the development of this new address. Max Lamb and Benoit Lalloz, long-time friends of the Swedish brand, created the space’s furnishing and lighting respectively, with the latter primarily based on XXL aluminium spot lights. In other words, a fashion boutique curated with unexpected design pieces.

Acne Studios
Selected by PROMOSTYL
Acne Studios
Selected by PROMOSTYL