Levi’s celebrates the 145th anniversary of its star jeans while opting for full digitisation of its manufacturing process
The leader in the world of denim is undergoing a transformation. American jeans label Levi’s, whose sales are currently booming (+19% in Europe in 2017), is in the process of completely rethinking its manufacturing process. At the same time as celebrating 145 years of its star model, the 501, the brand looks to the future with digitalisation.
Quicker and more eco-friendly
With its Future-Led Execution (FLX) project, Levi’s is completely overhauling its industrial model. Designed by Eureka, the brand’s innovation laboratory, the FLX technological project aims to establish a mode of operation based on process digitisation. By 2020, jeans will be faded by laser, allowing for the use of much less chemicals than a classic fading and therefore increased respect for the environment.
Moving to a digital model will also shorten the time between product development and market launch, halving the manufacturing and distribution time for its flagship jeans (from six months to three months).
501’s celebrates 145 years
This desire for modernisation is evident even as the brand celebrates the history of its star model, the Levi’s 501 jeans. Designed in 1873 by Levi Strauss, the 501 celebrates 145 years of existence.
For the occasion, the famous denim label has created a capsule collection of 501 models with jazzed up fly buttons in festive shades, with multicoloured, golden or numbered designs.