Magda Butrym: Polish fashion from Warsaw to Paris
A little-known designer with a unique surname, Magda Butrym sets out to conquer the French market by setting up shop in the chic setting of Le Bon Marché. Here’s a glimpse into a label in full expansion.
A revisited vintage aesthetic
Magda Butrym. While her name might still sound unfamiliar, her creations have been flooding the street styles we have seen tirelessly punctuating fashion week catwalks for several seasons. Described as a ‘sophisticated exploration of femininity‘, this 32-year-old designer’s eponymous brand seduces fashionistas with her powerful sense of style and balance.
Oscillating between vintage inspirations and contemporary trends, the silhouettes of her autumn-winter 2018-2019 collection draw on the aesthetics of 1970s Las Vegas neo-kitsch style. Immaculate minimalist cowboy boots, flowing silk lavallière blouses and a wraparound trench with a jewelled collar draw inspiration from iconographic archives that have been revisited with a resolutely urban style.
Showcasing Polish craft
While she likes to play with inspirations, Magda Butrym is no less a pragmatic creator, seeking to put her expertise at the service of women of her time. After working for other fashion houses, in 2014 the young woman founded her eponymous brand in Warsaw with a determination to entrust the manufacture of her clothing to workshops throughout Poland. They produce woven textiles, braided leathers and hand-embroidered detailing, highlighting local craftsmanship that is, as yet, little known on the international scene.
A sense of detail and refinement distinguish Magda Butrym’s collections, whose excellence has landed her among the 20 finalists of the LVMH award, created to support young designers. Fashion from the East sets off to conquer the West.