To identify strategic growth opportunities and to gain a competitive edge in the market
MARKET CONTEXT – COMPETITION – CONSUMER GROUPS
Analysis of key factors determining the market situation: economic growth, social and demographic evolutions.
Benchmark to identify the competition, to foresee the new opportunities, to define the strengths, weaknesses and threat of your brand as well as the 4P’s (Product / Price / Promotion / Placement) to better approach the market.
Highlight the existing and emerging consumer groups, their lifestyle, consumption behavior and expectations to better fulfill their demands.