Neutrogena Skin 360, the connected skin scanner that assesses dermatological needs
Taking selfies can potentially save your skin: with its new connected object Skin 360, the beauty brand Neutrogena is offering customers the opportunity to assess the state of their skin at a click. By attaching a Skinscanner to their smartphone, the user can take an extremely close-up photo of the state of their skin and thus assess its needs: moisture level, pore size, presence of wrinkles.
An ultra-magnified image
The Skinscanner, presented at the latest CES in Las Vegas, attaches to the upper section of your smartphone. Produced in partnership with the New York firm Fitskin, it relies on 12 LED diodes and magnifies the image over 30 times to obtain the most precise photo possible. Positioned next to the skin, the moisture detector on the lens measures the skin’s degree of hydration.
An app connected to the online store
Once the photos have been taken, the skin scanner connects to the Neutrogena Skin 360 app and displays the diagnosis, comparing the skin with other users in the same age range. A score out of 100 is given for each of the three categories and by pressing the “Improve” button, the user is directly connected to the Neutrogena online store so that they can buy the products needed to improve their skin quality.
By taking several photos over several weeks, the user can observe improvements in their skin. Neutrogena Skin 360 will be available for sale this summer in the United States for 50 dollars.